Founder and CEO
In the winter of 2010, Ulrika stood in front of the mirror and disturbed herself that the zippers on her new riding skirt sat on the sides. She decided to do something, made her own skirt that is now a bestseller – and then founded Uhip. Ulrika is an entrepreneur at the fingertips with a drive to simplify and improve. The bigger the challenge, the more creative Ulrika is. Privately, she is a hobby rider and dog owner. She is also the U in Uhip.
Merino Base Layer, it's a universal garment that you can wear when you play sports, like a top private and under a blazer at work. It's classic, simple and stylish at all times.